Head of Strategy

Company Overview

We’re an independent marketing technology agency based in London and New York, on a mission to combine technology and creativity to solve brands’ problems. We are one of the UK’s top 25 fastest growing start-ups, and we were the 33rd fastest growing company on the Financial Time’s 2019 top 1000 list. We bring together data, technology, content, and paid-media to drive revenue for brands. Our clients include Spotify, Nike, Waze, Just Eat, ASOS, Pret A Manger and adidas. Since being founded in 2014, Byte has grown to more than 140 brilliant people.


Our core services are:

  • Creative ideas development
  • Digital content production
  • Design and build chatbots
  • Voice bots 
  • Messaging experiences 
  • AR effects / lenses
  • Biddable digital media planning and buying
  • Data analytics and insight
  • Digital strategy
  • Marketing technology consultancy
  • Digital channel optimisation
  • Automation of internal and paid-media processes 
  • Dynamic creative


For more information, chat to our chatbot at www.bytelondon.com. 


Job Purpose

At Byte we don’t believe in siloed teams – creative, technology, media and data overlap. We don’t have a Strategy department, strategy is a part of every role at Byte. The Head of Strategy will be overseeing the development of strategy for all the brands we support and be responsible for all of our strategic work. They will work closely with our client account planners, creative planners, technology planners, media planners and marketing science planners.

Marketing and technology are converging at a rapid rate. Technology can now deliver the marketing promise of personalised communications at scale. However, technology is useless without ideas that capture consumers’ imaginations. We need someone who understands our clients’ customers, who can put themselves in their shoes to creative strategies and ideas that exceed expectations, who understands that brands are competing for consumers’ attention and have at best a couple of seconds to inspire some sort of interaction. We need people who can come up with big ideas and inspire the creation of lots of little ones that are framed in a solid strategy grounded in insight and ultimately deliver a tangible ROI for our clients.

The Head of Strategy will be expected to deliver:

  • Innovation: market-leading innovations in digital and social strategy that our clients couldn’t get anywhere else
  • Higher performance: making us the best partner for our clients, utilising the most advanced thinking and approaches to deliver incremental improvements on ROI
  • Market-leading strategy: influencing the strategy of our clients, driving them to be the most advanced, efficient and effective brands in the territories in which they operate
  • Leadership: resulting in quality output of planners across the business

Key Responsibilities

The role of Head of Strategy is exciting, varied and constantly evolving. In this role, you will:

  • Support leaders across the business to develop and test new strategies and oversee plans to deliver successful, ROI-positive approaches alongside current activity
  • Innovate our offering working closely with tech, creative, media and analytics to ensure we are delivering market-leading strategic approaches to our clients
  • Support planners across the business with strategic guidance and best practice training
  • Work with senior clients and consult on key strategy projects
  • Lead strategic work for clients, ensuring we are leading the industry and pushing the boundaries of what’s possible while delivering incremental improvements on ROI
  • Participate in new business pitches
  • Serve as a thought leader across the business on topics of planning, strategy and innovation across our 4 key areas of tech, data, media and creative

Skills and Previous Experience Required


  • 7+ years relevant experience within digital marketing
  • 5+ years relevant experience within a strategy-focused role
  • 3+ years relevant experience within social media marketing
  • 3+ years experience within a marketing agency environment
  • Expert understanding of digital paid media and data
  • Expert understanding of digital advertising data sources, including advanced attribution methodologies, third party tracking and measurement/campaign management technology
  • Advanced understanding of social media data sources, including paid and organic data
  • Advanced skills with Facebook/Instagram Ads, Snapchat Ads, Google Ads, Twitter Ads and Pinterest Ads
  • Excellent communication and presentation skills, including the ability to communicate complex subjects simply
  • Expert Excel user and great with Word and PowerPoint
  • Ability to work with senior clients on key strategy projects and comfortable presenting to C-level audiences
  • Very efficient, producing significant output with minimal wasted effort
  • Focused under pressure and can get stuff done on a tight deadline
  • Loves learning and teaching new things
  • Great interpersonal and listening skills
  • Very organised, with a high attention to detail
  • Ability to work autonomously and find solutions without help

Nice to have:

  • Experience working in and loving a start-up environment
  • Experience using data visualisation tools like Tableau and Google Data Studio
  • Experience working with developers to build technology solutions

Personal Attributes

To complement the team dynamic:


  • Sense of humour
  • Self-starting
  • Easily bored
  • No ego
  • Extremely motivated
  • Adaptable and thrives with variety and change
  • Reliable and dependable
  • Inquisitive mindset
  • Honest and trustworthy
  • Learns quickly
  • Persistent and hard-working
  • Open to criticism and ideas
  • Clear communicator